Celebrate the 50 years of the brand by improving their DNA innovation, consolidate their position of reference in design and decoration and still restructure their e-commerce + institutional within an unprecedented market communication line.
This was the challenge launched by Breton, one of the most important brands of national interiors decoration.
To meet these demands, we have planned the strategy of launching the new e-store in two different moments. Initially we created a hotsite during the spreading of the brand's half-century anniversary, already introducing the brand's new communication line.
The next step came after the celebration of the 50th anniversary, where the brand's new e-commerce was presented, with unprecedented design and innovations and a robust and complete institutional structure.