Maison's Opening Night Out.
The construction scenario was heated. The real estate industry broke records of launches and sales in the most different classes. And all these indicators pointed to a single trend: the furniture segment would be extremely competitive in the coming years.
The São Paulo city market was chosen to establish the parameters of a new operation model aimed at a consumer now pluralized, immersed in innumerable options of offers and having to find it's balance between costs and quality of life.
153\BBA plunged deep into Sierra Móveis's structure, analyzing their entire cost, product, commercial point, process, distribution, performance and communication policy.
In a short time, we closed units that represented high costs against its performance in sales and profitability. We identified that the brand had lost its north and could no longer reach its consumer effectively.
We have developed strategic and business planning to position Sierra with a premium but affordable brand. In this way we established an operation called "luxury retail".
The consumer needed to feel valued, but he didn't want to pay extra for it. We defined that the brand would have an emblematic space, where it was possible to converge quality and their recognized status with effective sales. Thus was born the project of the first Sierra's flagship store in the country - The Maison Sierra SP.
The 153\BBA became involved in all fronts of this project. From the definition of the commercial point, passing through the concept of space and choosing a name in the national architecture that was aligned with our expectations, definition of product mix, sales projection, creation of all identity and communication line, pre- and post-inauguration campaigns , until all the details of the unit's launch party.
The result of the whole strategy for the São Paulo market? Real increase in sales of 76%, gain of 12% market share, totaling 31% of participation and replication of the São Paulo city business model for the 90 stores of the brand, both in Brazil and the United States.
We are BBA.
We don't pasteurize ideas. We cultivate creativity. In everything and at all.
We are not a company of a single specialty.
We are from all those ones who make a difference for you.
We search, we understand, we create the way.
Because brands aren't born ready, nor grow up alone.
We are not one. We're unique.
We are a Intelligence Solution's Core.
We are The Brand Builder Agency.
Clients.
We go beyond experience. We provide intelligence.
